Coke Is Really Hyping Sports

I just read this article talking about how Coke is going nuts at the World Cup. They're giving out flags, t-shirts, and all kinds of paraphernalia. I see this as a trend in their campaigning because here in Canada during the Olympics coke was also handing out flags and generally sponsoring all kinds of stuff, including the torch marathon.

Click here to read more about Coke and the World Cup.

CC