Thursday, May 17, 2012

Classic/Creative Candy Advertising - Chocolate Chip Cookie Ratio

This advertisement really made me think about the chocolate chip to cookie ratio problem.  Assuming you get the same weight of chocolate in both cookies, what's better?  Would you rather have the chunky texture of larger chips, but maybe have a bite with only one or two chips in it?  Or would you rather have a smoother, less chunky cookie with more chocolate chips evenly distributed.  It's a tough conundrum.

CC

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