The line between a good candy concept and a lame candy gimmick can be very difficult to understand sometimes. Sometimes a treat has a fun, unique concept that can make a treat really fun to eat. Other times can have a unique concept that actually makes it harder to enjoy. The concept might be good on paper, but the reality is that the treat is no longer fun to eat. Don't get me wrong, it doesn't have to actually taste better, but it has to be fun, but I guess that's another difficult concept to explain.
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