Although not a "British" designed sweet, M&M's are very popular in the UK. They're so popular that Mars decided to build a giant M&M's store in downtown London called M&M's World. It's absolutely gigantic, and full of everything M&M's. For the next few days, I'm going to post some of the highlights from my trip to this crazy candy mecca, today we're going to look at what kind of crazy things you can buy, only at this store.
Visiting the M&M's store is about two things, seeing M&M's characters, and buying M&M's stuff. I'm not sure which is more profitable for this store (the promotion or the actual revenue) but I can tell you that they have a lot of M&M's things available to buy.
Most importantly they have M&M's, and they have them in any colour you can imagine. They even have some of the varieties that aren't yet available in stores (at least in Europe). Best of all, you can mix and match any colours you like, which would be great for anybody that might be hosting a Van Halen concert in the near future.
As far as items go, you can get anything from T-shirts, tea pots, and many other items that have nothing to do with the letter "T". Some of the items were brightly coloured, filled with logos, and something that you might not want to bring into a business meeting. While other items, like these tea pots, actually looked fairly classy and sophisticated. Some of these finer items really managed to hide the M&M's logos very well and created some good looking stuff with a clever M&M's twist.
The most exspensive item I found in the store was this jacket. Apparently it's covered in Swarovski cristals, and it will only cost you 2266,95 pounds(that's 3497.45 US dollars). While I do enjoy wearing candy related clothing, I have a few pieces, I don't think I'm willing to invest that kind of money. Most importantly I don't think I'd invest that kind of money into anything candy related and not actually get any candy.
If you happen to be looking for more than just candy, or candy related merchandice, they have you covered at this M&M's store as well. Here fore example is the M&M's Mix Lab.
To use the mix lab, you go to a computer and answer a whole bunch of questions. Then you get to choose a container, that is divided into several section. You can then choose which colour of M&M's go into each part of your container. It seems pretty fun, but the second part of the "Mix Lab" seemed a little lame.
Your choice of container and colour choices are then sent to the "Mix Lab" where a profesional M&M's mixer makes your selection a reality. While it's kind of neat that you can make up your own packaging, I think it would have been extra cool if they could have made the "Mix Lab" automated.
At the very least make it appear automated. I stood at the window for a few minutes watching this girl dilagently filling containers with M&Ms, it's wasn't really that entertaining.
Just in case you didn't want to choose your own colours, the Mix Lab offered pre-made containers with basic coloured fillings. I'm not sure if these were cheaper or anything, but frankly they suited any needs I would have perfectly well.
Not all of the interactive parts of the store lead to you having to buy a some M&M's. There was also the "Discover Your M" display. Here, you stand on a special spot while the M&M's computer scans you and your personality to find out what colour of M&M suits you best. Apparently I'm a yellow.
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