What Brand Do You Buy

Apparently brand loyalty is down in the candy world. Most people look at price over brand name and I have mixed feelings about this. I can’t argue with the idea that getting treats cheaper is better on the wallet. I’ve shelled out a few times for treats that are way over priced in my lifetime. However there are a few problems with this as well. First of all some generic treats claim to be the same as a name brand version (or at the very least imply it) and then really fall short. This can be bad because if these become the norm then name brands find they have to lower quality as well and we as consumers are basically stuck with crappy candy. Also many of these generic candy companies will make plenty of imitation treats but rarely go out and create new treats. Name brand companies are more likely to create new treats and if we take money away from these companies our choice of treats will go down dramatically.

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