Tuesday, May 10, 2011

New And "Improved"

People always tell me that when they try a candy treat that they haven't had since they where kids it tastes "different".  It's always a disappointment to people because they go out to buy these treats to not only get a sweet fix, but also to live a little bit of nostalgia.  The excuse that people give themselves is that their tastes buds have changed so it'll never be the same as they remember.  Well hold onto your hats people, because what you didn't know is there's a good chance that it in fact has changed.  Candy companies alter their products almost constantly, adding more crunch, changing the amount of cocoa, all kinds of "fixes".  While many of these fixes go unnoticed, if you don't eat a treat for a while and then try it again it can be pretty severe change.  What I propose is this, I think candy companies should, for a few months at least, go back to basics.  I want a Kit Kat bar that was exactly the same as the one I had when I was a kid.  Maybe have a special edition bar for nostalgia sake.  Let people compare and see if these little changes actually improved the treat, or at the very least re-live their childhood a little.

Click here to read about how 3 Musketeers has "improved".

CC

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