Friday, September 06, 2013

Friday Candy Video

I'm not sure I completely understand the latest trend of breaking apart  candies ideologically.  Mike and Ike's did it a while back, and Twix has also joined in the fun.  This Twix campaign is all about how silly it is to think that there's a difference between the left and right Twix bar, but they still want to create a tension.  I'm going to blame this new "tension" trend on the internet.  People like to read about problems between friends and family, so making up a fake split up fits this interest.  Fortunately it doesn't appear that Twix is going to actually do anything to their bars in relation to this campaign.  Nothing ticks me off more than a brand worrying more about the campaign than the candy.


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