Thursday, January 23, 2014

Classic/Creative Candy Advertising

In the last 10 years or so, I've noticed an increase in the use of sex to sell mints.  I'm not prude, but I don't understand the connection between sex and mints.  Sure I've heard stories about what people do with mints, but is that really the image that candy companies want?  I don't mind candy companies marketing towards adults, and I don't even mind using sex to sell things, but I think it has to work with the product.  I guess I just don't find mints to be sexy.

I found this ad here.


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