It appears that the height of technology in 1979's commercials is playing film in reverse to make people look like they're defying gravity. Story wise, I guess most people in 1979 were used to M&Ms, and were pretty surprised to have a peanut butter filling instead of just chocolate or a peanut. Most people, even today don't really notice that Reese's Pieces don't contain any chocolate either. Next time you bite into one, now you'll get a little surprise yourself.
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