Wednesday, November 07, 2018

My Favourite Pocky - Part 3 - Panda Pocky

All this week we're looking back at some of the Pocky we've reviewed in the past, today's Pocky is one that grabbed my attention right on the shelf.  I don't like to admit that I'm a sucker for a package or a gimmick on a candy, but I am. This is probably a perfect example of how a candy company can take a simple premises and turn it into something much more with a clever name and fun package.

What you have here is cookies and cream Pocky. The stick is the same, but they use a white chocolate with cookie bits on the outside. It's a simple idea that's been done a million times in the candy world. The thing that makes this Pocky great however is the cool package. In fact if you check out our Pinterest feed, you'll see that I've made this package the cover image for the "candy I've eaten" section. I love this package so much. It's simple and very clear. I would seriously buy a Panda Pocky t-shirt and wear it every day.

I'm sitting here years after writing the review and I can't for the life of me remember how these tasted, yet I can probably redraw the package from heart. That's how powerful some marketing can be. It's strange that Pocky can be a real hit or miss when it comes to marketing their different varieties. On yesterday's post we saw an example of a really weird marketing idea that even felt a little off putting. Today we're celebrating one of my favourite package designs ever.

Click here to read the review of this really good looking Pocky.

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