Today’s entry in this on-going study of packaging was a delightful discovery on a day when I needed to make a ‘pit stop’ at Starbucks. I felt obliged to buy something in return for the use of the facilities (a trait picked up from my Dad). I didn’t need a coffee and this brightly coloured package, about the size of a package of trading cards, caught my eye. A bear (even says so right on it) silhouette bearing (sorry) a leaf over his bareness, apparently due to a sense of modesty. The text describes the product as a “real fruit yo yo”. As my last name is “Yeo”, there was a sense of connection. I also like strawberries and it claims to contain real fruit!
When I got home and opened the package, I was surprised to find a card depicting and describing chameleons of Madagascar! Chameleons are one of my favourite creatures, so this was a real treat. I gather the product is aimed at children but that doesn’t keep me from getting a kick out of the jazzy illustration style. I even learned stuff I didn’t know about chameleons and Madagascar, itself. Not bad for a wee card.
Last but not least, when I looked at the bar code, the designer had dropped a nice groaner of a pun (see photo) just for those of us who revel in such things.
Tom
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