Wednesday, August 14, 2019

Tom's Look At The Visual Side Of Snacks And Candy - Lucky Elephant Popcorn

Hey everyone! This time around, the item up for scrutiny has a strong attachment to my childhood. As a family, we used to head to the arena (now defunct but replaced in a different location with a bigger facility) for ice skating. I recall a big part of the outing came after the skating. When learning to skate a lot of time  is spent falling on the ice and trying to stay warm in the cold arena. The reward was a box of Lucky Elephant popcorn! I don’t recall if freshly popped popcorn was an option. In hindsight, a warm box of fresh popcorn would have been amazing!

But I digress...
As the Pop Art (pun intended) lettering below states, it was indeed a box containing pink popcorn. Essentially, it was caramel corn but coloured pink instead of the regular caramel colour.
As a kid, the popcorn was almost secondary to the excitement of the promised “FREE PRIZE INSIDE”.

At this point, it should be stated that these photos are not images pulled from a nostalgic, vintage candy website. The Lucky Elephant Pink Popcorn is still available in a package that is largely unchanged from how it appeared forty-plus years ago!
As a concession to modern times, the popcorn is now in a plastic bag inside the package instead of simply filling the cardboard box. Also, there is the  mandatory “Nutritional Information” chart, required on food products sold in Canada. Otherwise, the imagery looks much as I remember it from long ago.
I’m pretty sure I never looked at the ingredients back then but here’s what goes into making “Pink Candy Popcorn”.
As for the prize, instead of a cheesy, plastic doodad, there was a sheet of Spider-Man stickers. I think the young “me” would have been pleased!

Not only was it amazing to see Lucky Elephant popcorn still on the market, it turns out that the company is Canadian! I don’t know for certain if that explains the sticker sheet, but Sandy Lion is a major Canadian company that makes a range of stickers, many depicting licensed characters.
Finally, I thought it would be fun to share the French translation as it gives a classier air to this humble treat. In the days before I took French in high school, looking at cereal boxes was a fascinating glimpse at a different language. Such is life in the officially bilingual country that is Canada!

Tom

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