Cereal Innovation or Waste of Packaging

 I recently came across a new cereal. It's likely not new to the world, but it's very new to me. It grabbed my attention because it offered some new fruity flavours that I'd never had in a cereal before, papaya and pineapple. The package implies that the fruit is also real, which makes sense given how common these fruits are where this cereal is made, which is Myanmar. The panda is also very cute, so  since I needed something for breakfast, this seemed like the perfect fit.

Upon opening the box I was even more confused/surprised by what was inside. It's not often that the format of how cereal is delivered is surprising to me. Rather than give you one giant bag of cereal, they've portioned the cereal into 5 separate bags. Better still they've separated the fruit and portioned that into another 5 separate bags. I wasn't sure if this was a brilliant idea at first, or an extreme waste of packaging. My first guess was that they split the cereal into separate packages to help it stay fresh and keep bugs out. South East Asia (where this cereal sells) is known for being very humid and also having a lot of bugs. Both of these are due to the constant warm weather in the area, so it makes sense as a way to keep your cereal fresh.

I took my single portion of cereal and I was truly excited by the cute little packages.

The writing on the bags of cereal was a little weird.

The cereal portion was a little strange. I was expecting something like corn flakes, but instead got what looking like tiny little squashed circles. They also had some kind of sweet coating on the outside. Frankly I would have been satisfied with just these, but there was more.

I opened up my little bag of dried pineapple and papaya and they were nicely chopped into tiny little cubes. I definitely felt like the ratio of cereal to fruit was pretty good. Too much of either would have ruined this cereal experience. Adding the milk however proved to me another reason why one might break this cereal into individual portions in particularly with the fruit.

The second I added my milk, all of the fruit sunk to the bottom. It made me think that the same would have happened in the box, had it not been portioned out in little separate bags. I had to dig down to the bottom of the bowl for each bite, however my bowl had a perfect proportion of cereal and fruit. I'll be honest, I wasn't totally blown away with the flavour of this cereal, it was fine. The little disks did stay very crunchy in the milk however, almost too crunchy as they didn't seem to let any of the milk penetrate at all. There are a few other cereals made by this company, and I think I'll probably attempt to try them all. 

At a certain age you don't really expect to be surprised at the way cereal is packaged, but as it turns out, you never know.

CC