What's In A Name

When I first started candycritic.org I used to try and live by the idea of not reviewing the package, only the candy inside. Then as I got more and more deep into the candy world, I realized that it's not fair to the candy companies or the candy eater if I totally ignore the package as well. Today when I review a treat I do think a bit about the package when I write my review, but maybe not how you might think. First and foremost I never look at the fanciness of a package most of the time. More importantly I don't rank a candy down for having a cheaper package. The only exception is if this package affects the quality of the treat inside. I will take note of a candy company that gives a great deal of thought to their packaging, particularly when the package directly affects the candy. This can backfire as I've tasted several treats that have had amazing packages, only to fail with the candy. This latest review highlights another thing I look for when I look at candy packages, descriptions and claims. It's not uncommon for a candy company the give hints or even totally explain what this treat might be. Honestly if the description is very close or spot on, I probably won't mention it, but if it's off, I almost feel like the company is misleading me and that's not good.

Check out my latest review with a candy that seems like it's offering something that it's not.