Now I can see the importance of trusting a company to keep up the quality of its products. But I really don't know if I would trust a poll that simply asks people if they "trust" a company. It's too vague a question. If you ask about how much they like their treats, or if they would buy it again, that's OK, but trust? I mean I trust Cadbury, I trust them in that I'm sure they're not trying to kill me with food poisoning. I don't always like their treats, but I trust them.
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