What Are You Saying Old Dutch?

I got myself a couple of bags of Old Dutch potato chips (for reasons you'll read about in a few days), and I noticed the strangest guarantee ever on any food product.
The bag says that the chips are "Flavour Guaranteed". Now what exactly does that mean? Does this mean that this bag of chips will in fact have some kind of flavour? If my bag of chips is void of any flavour can I return them? How does one prove a lack of flavour? Does this also mean that if the chips are gross (although they where not) then I couldn't complain because they still had a flavour? Many questions come out of this strange guarantee.

CC