Yummy Dough, or Yummy No?

I came across this box of "Yummy Dough" at my grocery store the other day and I was almost tempted to pick it up. Then I remembered how grey and gross my Play Dough got after I played with it as a kid and I wondered if eating it after would be more fun. I decided that it probably wouldn't and passed. Also, isn't Play Dough already "safe to eat"? I mean it can't taste that bad right?

CC