Tuesday, September 07, 2010

The Folks At Red Vines Have An Idea

The new campaingn from the folks at Red Vines is a nice way to try and bring the world together. Best of all it gives you a chance to fly around the world yourself. Here's what they had to say:

"American Licorice Company Announces Red Vines World of Sharing Contest to Spread Positive Messages Around the Globe

Interactive Website Where Every Message Left Helps Grow a Chain of Red Vines Licorice that Circles the Planet and Enters Users to Win Prizes including a $5,000 Voucher for a Trip Around the World

BEND, OREGON, Aug. 27, 2010– American Licorice Company, one of the original licorice manufacturers in the US candy industry, today announced the Red Vines World of Sharing, an interactive contest designed to spread positive messages around the planet. Every person who leaves a positive message on the website will help to grow a giant chain of Red Vines® Licorice that will circle the globe beginning and ending at the Red Vines candy factory near San Francisco, CA. Every message is also automatically entered to win weekly prizes as well as the grand prize of a $5,000 voucher good for a trip around the world. Submissions in the contest will be accepted starting today.

The Red Vines World of Sharing uses an innovative mash-up of Google Maps that allows visitors to hover over the planet and zoom down over the locations that the Vine is crossing as it circles the globe. Highly integrated with Twitter and Facebook, the site enables users to easily log in using their email or Facebook Connect and leave whatever short positive message comes to mind. As the Vine goes around the world, it will award users 240 4 lb. jars of Red Vines Licorice, 24 Prize packs with Red Vines Candy and Gear, and one grand prize."


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