Apparently in 2002 Cadbury attempted to enter the market in Israel but failed. I guess with Kraft at the helm and a strong performance on bringing in some gum products they've decided that they might try it again in 2012. I'm glad they're trying to expand, it's one of the good points that I feel the Cadbury/Kraft merger can really build on. Hopefully Cadbury will continue distributing a high quality product to all kinds of new places, like the USA... or Greece maybe?
Click here to read more about Israel.
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