Cunning I say. The folks at Green and Black have started a contest that will allow 10 winners to go to Africa and help work on a cocoa farm. So here's what I think, right now a popular trend in the cocoa world is to have fair trade chocolate, and fair trade chocolate is expensive. So Green and Black pay a price for fair trade that includes 10 free laborers from North America and the UK. They label this call for free labor inside a contest and people will now work hard to try and impress, just to go to Africa and work for free. Clever job Green and Black, very clever;)
Click here to read more about the contest.
CC
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