Monday, January 24, 2011

Continuous Innovation

According to some new research this is the best way to sell gum.  A study done recently says that most people buy gum on impulse and most want to try something new and different.  That means that there is very little brand loyalty in the gum world.  My opinion of brand loyalty is simple, I have virtually none.  There are certain brands that produce things I like, so I will often check them out, however I will change my mind on a whim.  Particularly with candy, I want new, I want good quality, and I want fun, I don't care who makes it.

Click here to read the statistics about gum.


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