Monday, May 23, 2011

What Nestle Wants To "R and D"

For the most part I'm fairly stoked when I read an article about companies expanding their Research and Development areas.  I like it because these are the people that improve, and change the candy world... well sometimes.  I was a little unsure when I read that Nestle was expanding one of their research facilities and one of the focuses of the expansion is "popularly positioned products".  Don't know what a "popularly positioned product" is?  Well apparently it's a "lower-priced versions of premium brands aimed at lower-income consumers in developing countries".  I'm not sure how I feel about that.

Click here to read more about the expansion.

CC

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