This Week In Candy

Candy News - Candy companies are really starting to sell their characters as much as their treats.  From the break up of Mike from Ike, to the continued conflicts and stories of the various M&M's.  I think it's interesting for candy companies to try this kind of marketing in candy, as long as it improves the treat and doesn't change them for the worse.

What's Happening At Candy Critic -  All this week we'll be looking at varieties.  In particular we'll be looking at treats that have spawned new versions of themselves with different flavours, additions, and textures.  Sometimes these varieties work out, more often they don't. Interestingly though, some treats today are so invested in creating varieties that they seem to purposely try and make "bad" choices, because these extremely strange varieties can bring a lot of publicity to certain treats.

Rant - Sometimes candy companies tick me off.  I don't want to get into specifics, but sometimes candy companies aren't very nice to the people who eat their products.  Very often, fans of these candy companies are exceptionally nice and always willing to share information and promote each other, but some candy, and food companies, can be jerks.  I know they're trying to appear more open and contactable by having a Facebook page or a Twitter account, but they pretty much ignore most of the people that like their food.

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