I don't know if this is a new trend around the world, or a trend that's just here in Europe/Greece, but I keep coming across movie themed ice cream. I'm not sure if this is a valuable marketing tool for either the ice cream or the movie, but it must be doing something right because it's all over the place. I assume that the flavour of the ice cream is random, since I'm not even sure what flavour "Spider Man" would be. I'm also wondering if it's a good idea to cross market food, and bugs that you would never actually want in that food.
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