Thursday, February 21, 2013

Classic/Creative Candy Advertising

I'm not really sure why the folks at Wrigley's thought that sexual innuendo with twins would sell gum, but it worked.  In fact it worked so well that the "Doublemint Twins" is now a big part of their marketing campaign.  Though they've dropped the campaign several times, it just keeps coming back, and each time it comes back, it seems to get just a little bit more sexualized.

I found this ad here.


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