Wednesday, April 03, 2019

Tom's Look At The Visual Side Of Snacks And Candy - A Lil Nutty Train Mix

Anyone who has gone shopping (that’s most people) has likely noted the popularity of cartoon characters in product promotion. Whether it’s the current licensed hot property or original creations, such whimsical beings can bring a much-needed smile to a weary soul. Sometimes there’s an added level of inspiration such as the expressive faces on these snack packages.
The bold, active lines of the facial features and the expressive script lettering are attention grabbers but there was more to it! The space inside the mouth is a clear window so the actual product can be seen! There’s a direct connection between the pitch character and eating the product! Also, it’s a less disgusting version of the game of “SEE FOOD!

Tom

Check out some of Tom's amazing art here, and make sure to pick up one of Tom's awesome Candy Critic t-shirts too:

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