Here is a package that is designed in homage to old-time packaging from
the early decades of the 20th Century. The colour palette is limited,
much as it was in early printing. The typeface evokes the text one might
see in old silent film title and caption cards. The line illustrations
are vintage style depicting old modes of travel such a classic bi-plane,
penny farthing- style bicycle and an old multiple mast sailing ship.
On the back of the package, the text echoes (with less hyperbole mind you) the carnival barker or medicine show style of advertising.
I have tried the “original” and mango flavour. I’m eager to try the orange next and sadly, have no idea yet where to find the peanut butter or the peppermint.
Best of all, I can attest that this simple candy helps to relieve intestinal distress pretty quickly. In spite of the allusions, it’s not all the work of snake oil salesmen!
Tom
Make sure to check out
Tom's amazing illustrations on his Instagram feed, as well as his great t-shirt designs exclusively for Candy Critic.
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