There's a trend in Japan that kind of makes sense, but is also really weird. The trend is associating dark chocolate with being an adult. According to several chocolate bars in Japan (this week's review included), only grown ups eat dark chocolate. While I can't deny that many of the people I know who really enjoy dark chocolate are adults, I don't know if there's enough of them to say that all dark chocolate should be for adults. I think there are kids out there that also like dark chocolate, and many dignified adults who don't. It's a weird generalization.
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