I think there's a subtle art to the candy crossover. Not every company can pull it off. Those who do pull it off fall into one of two categories. Either you spend a lot of time crafting the perfect crossover, balancing the flavours and textures of the original in order to try cross them over with a different kind of treat. The other are those who have a treat that just naturally works with other treats. Kool-Aid has a lot of options when it comes crossing over since they have simple yet iconic flavours. I'm hoping this is only the first step towards more Kool-Aid themed treats in the future.
Check out the first of 3 Kool-Aid gum reviews that I'm posting this week.
If you want to check out the other Kool-Aid gum reviews that I'm posting later, make sure to check out Facbook, Instagram or Twitter.
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