I don't really know the history of dairy in Japan, or the rest of Asia for that matter. All I know is there's a niche market in many Asian countries for high quality dairy products. While I don't think milk is hugely consumed in many Asian households, there is a special place for desserts that are creamy. Fujiya is one of the brands that seems to have been doing this kind of treat for a while, the good thing is that they also do it very well.
Check out my review of this creamy Asian treat.
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