I've never done the research, but I'm wondering if the quality of the candy mascot is related to the quality of the candy. I would say that for the most part, the better the mascot, the worse the candy. It's probably not always the case, but I think it's probably the case most of the time. I also don't think it works the other way around. I've seen some pretty bad candies out there with some pretty awful mascots as well.
Check out my latest review of a fairly blah taffy, but it has a great mascot.
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