New Jelly Belly Packages

My hidden obsession with candy has very little to do with the actual treat itself and more about the packaging/marketing. I love a great candy marketing scheme, I love it when a candy company goes out on a limb to try something that is just totally out of the blue. That's pretty much how I feel about the new packaging scheme developed by the fine people at Jelly Belly.

Click here to check it out yourself.

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