So the folks at Mentos have a new gum. Each pack of gum has two flavours of gum. Therefore you are allowed to have a choice when you open your pack of gum, e.i. it's "Up 2 U". To show off this new gum they've decided to make a website that allows you to live out a series of adventurous lifestyles. Everything from being a hip hop rap star, to playing on a game show, to fighting a monster. There's also the opportunity to be a model and do aerobics but I'm not really sure how that fits into the scheme. The basic concept of this site is kind of interesting, although more interaction would be fun, basically all you do is pick a scenario and watch a movie. The site is also a little slow and the navigation is a little hard at first. The gum itself is almost never mentioned on the site either, but that's not a bad thing if you want to watch the movies. I applaud the idea, but technically it really doesn't work that well.
Click here to check out the site yourself.
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