I think the gum world needs some new areas of creativity. Too many times does the gum industry rely on flavour to be the defining part of their treat. It can either be how long the flavour lasts, how the flavour tastes, or lately, how the flavour changes. But how can we look at gum with a fresh perspective and create a new feature that would change the way we thing about gum. The best I can think of recently came about with Rev 7's gum that biodegraded and also washed out of clothing and hair easily. But what else can we do with gum, what's the future of gum?
Click here to read a review that didn't go well, but shows signs of creativity.
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