This particular chocolate spread has lead me to a conclusion about chocolate spreads. Some people argue that Nutella is full of sugar, fillers, and generally non-healthy things. The argument is that it's basically icing being sold as a breakfast spread. While I don't disagree that one should probably limit the amount of any chocolate spread one eats particularly in the mornings, I'm starting to think that certain ingredients are key to make a great chocolate spread. I say this arguing that Nocilla is a fine spread, but it's not as good as Nutella. Here's what I think is better about Nutella, or at the very least the problems I have with Nocilla using Nutella as the example. First of all, Nocilla as many of the other spreads I've discovered, does not advertise as a hazelnut, or any other kind of nut spread. I'm starting to think that Hazelnuts are a key ingredient in chocolate spread, as if the cocoa powder needs something else to balance out. I don't totally feel that nuts are totally necessary, as my favourite spread in the world contains no nuts, I just think that you really have to have amazing quality chocolate to be able to pull of no nuts.
The second problem is the oil. I believe that choosing the right oil is key, and I feel like many of the secondary brands of chocolate spread that I taste do not pick the right oil or oil combination. I believe this come about because you want a certain texture when room temperature, and palm oil is great for creating that texture. Unfortunately palm oil is a faux pas today, so companies move instead towards coconut oil. Coconut oil has the perfect texture, but the flavour is overpowering. In particular it overpowers anything that doesn't have a strong flavour, even more so if you don't blend it with a nice nutty flavour.
What I'm saying is this spread is good, but I think it pushes the limitations of what can be done when excluding certain ingredients. While I feel many companies, including the fine people who make this spread, want to be different than Nutella, I just don't think it's as good. Maybe it's because I like icing, and I'm generally not fond of coconut oil except in very particular circumstances. Needless to say I do not believe this is better than Nutella, it's fine, but it's just not better.
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