On a recent trip to London, Allison and I decided to visit the M&M’s store near Piccadilly Circus. I’ve visited a few M&M’s stores in the past, but for some reason this visit made me think a little bit more about these stores. Who came up with the idea of building a store dedicated to one particular candy? Why do they sell more merchandise than candy itself? Are these stores even run by the candy company?
I’ve personally had love/hate relationship with these stores. I’ll be honest, I like M&M’s, but they’re nowhere near my favourite candy. One of the issues is I feel like there’s a great potential to offer a bunch of different versions of this simple treat. While they have a few different varieties, there are many other candies out in the world with many more varieties, like Kit Kat or Pocky. There was a short period where M&M’s did go a little crazy with alternate varieties, but they really only have a handful of standard flavours out there. All of this can also be considered unimportant since when you visit an M&M’s store you’re sure to notice that they don’t actually sell much candy.
This is where things get a little odd for me. I’m a little turned off by the lack of candy at most M&M’s stores. While they do offer some treats for sale, it’s not the main focus of the store. The main focus is candy themed merchandise. Strangely, I would argue that there’s a good percentage of merchandise at these stores that isn’t even really themed to the candy itself. At almost all of the M&M’s stores I’ve visited, I’ve found a lot of merchandise that’s themed to the store itself and its geographic location. I know that places like Hard Rock Cafe have built a brand based on shirts featuring the various locations of their stores, but I feel like there’s something more to them. Most of the tourist themed merchandise at the M&M’s stores just feels really disconnected from the namesake candy.
The part that’s odd for me is the fact that while I don’t like the fact that the M&M’s store sells more merchandise than candy, I personally own several pieces of merchandise. I’ve even been known to purchase some of the more tourist heavy stuff. While I wish there was more candy at these stores, I really like some of the merchandise that they sell. The great thing about M&M’s over other candy companies for merchandise is the fact that one of the key features of the candy is the colours. They’ve managed even to transfer the colours into characters. So this allows for some really fun merchandise. I’ll also say that all (or at least most) of the merchandise I’ve ever purchased at an M&M’s store has lasted me a pretty long time.
I also don’t mind the decorations at many M&M’s stores. I think it follows the same rules as the merchandise in that the candy offers many colours, so it allows the store designers to be colourful as well. The pallet of colours and design of the candy are simple and kind of beautiful (just look at a bowl of M&M’s and tell me you’re not impressed). The M&M’s mascots also give the store some appeal, creating fun little scenarios as well as photo opportunities.
I guess what I’m saying is, I don’t mind the M&M’s stores at all, but I wish they sold more candy. It would be great if the stores offered some limited or exclusive flavours of M&M’s. As it stands, many of the stores offer a variety of colours, but very limited flavours.
I also haven’t answered the question about who might actually be running these stores. I assume that it’s Mars (the manufacturers of M&M’s), but I also imagine that this is something that could be licensed to outside retailers. I could dig deeper, but honestly I don’t know if it’s that big a deal. I don’t feel like the people who run these stores are doing a particularly bad job, I just wish they could include a little more room for candy, and maybe work with the candy makers for exclusive products.
If you need the perfect gift for someone who loves candy, sweets, animals or the alphabet, then I have the perfect idea. Pick them up a copy of Treats and Beasts!
I've been thinking a lot about this lately, but there are really two categories of Halloween candy. There are those candies that are themed for Halloween, and those candies that you're likely to receive on Halloween. There are a few candies that cross both lines, but there are many that don't. These gummies (my latest Halloween candy review) for example are very Halloween themed, but I don't think I've ever seen or received a gummy like this for Halloween ever. I'll be honest, if it was between these and a peanut butter cup, I'd probably prefer to get the peanut butter cup, even though it's not Halloween themed at all.
It's funny, I never understood why a candy company would choose to make glow in the dark candy packages, since they don't really improve the candy. Yet, I would love to see more of them.
I've always believed that you can make a gummy into any shape or size. I've never before thought about whether or not you should. Today's new review features a gummy in a shape that felt really weird to eat, mentally. The problem is they pulled it off very well. Eating a soft animal paw in gummy form is weird, not hating it is even weirder.
One of the interesting things about how candy is marketed involves stories. Candy is a little different than many food items in that one of the big selling points to candy is often the story that goes with it. That story could centre around a popular slogan like "bet you can't eat just one", "take a break" or "sometimes you feel like a nut". Sometimes that story can be based on mascots, for example the M&M's guys, the Sour Patch Kids or the Tootsie Rolls Owl. While many of these brands may not have started with the mascots or slogans we now know, in many ways these marketing ideas have become part of the treat itself now. There is one thing about marketing like this that can become problematic, and that's international shoppers.
It's very possible or I would even say likely that there are several people who have read the slogans or list of candy mascots I've just listed above and have no idea what I'm talking about. While these slogans and characters are well known where I grew up, in the time I grew up, there are many people who fall outside of that circle. One of the things about having a website where you taste test candies from all over the world is that you're often given treats that have slogans or mascots that just don't make any sense, that have cultural touchpoints that fall out of my circle.
I'm sure if you grew up with these slogans or mascots you would have the cultural and historical context to make sense of them, but for someone who's outside of your bubble, it's confusing. Don't get me wrong, I now know that many of my candy and snack mascots and slogans are weird, but at one point I didn't. If this is a little confusing to you, let me suggest an example, or actually two Percy Pig and Colin the Caterpillar.
When I wrote those two names, there were a group of mostly British people who don't really understand where this is going. That is because these two characters are British mascots for the sweet treats sold at Marks and Spencer stores in the UK. There are a few Marks and Spencer stores outside of the UK too that sell these character themed snacks, but let's assume that people who buy them outside of the UK either don't know who they are or maybe lived in the UK for a while and have grown to love them.
While they're not offensive mascots by any means, objectively they're a little weird. From what I can tell Percy Pig came from some gummy pigs that Marks and Spencer have been selling for many years now. Why they're pigs and not other farm animals doesn't make any sense to me. Colin the Caterpillar makes even less sense to me as I can't really figure out where his origins come from. My only guess, since most of the products featuring him are baked, is that he was once features in a cake form. I'm not really sure why you'd want to eat a giant caterpillar cake in the first place, but who am I to judge.
Objectively these two characters really shouldn't be as popular as they are in England. I imagine that most British kids and many adults of a certain age would know exactly what you where talking about if you said Percy Pig or Colin the Caterpillar. The strange thing is that unlike characters from television shows or books, these characters seem to be based on sweet treats. As an outsider I can't for the life of me figure out how their origin story (either fictional or real) might have come up.
Every time I walk into a Marks and Spencer food section I'm slightly baffled by all of the different candy and treat choices featuring these characters. Why did they become so popular, how good are those gummies (review coming soon) or that cake. It's really a confusing thing that while I accept on the surface, it confuses me when I think about it.
The thing is, I realize that I too have characters and slogans embedded in my cultural history that British kids just don't understand. I can't see them because they're just part of who I am. One of the great things about the candy world is that even if you don't understand what's going on, you can still try and enjoy it. If you enjoy it enough you can do the research and maybe become a fan. I can tell you that becoming a fan of another cultures treats or snacks can be hugely rewarding.
In this episode of Chris, Why Would You Eat That I eat another Halloween Kiss, for the fourth time. It's part 4 of a 14 year series where I'll eat a Molasses Kiss candy from the same bag till they get stale or until I finish them all.
Whenever I travel, I always have a hard time knowing if some candies are new, or if they're just new to me. Take my latest candy review, Hitschies. I've never tried these before, or even seen them before, however I've learned that they come in multiple flavours and have likely been around for a while. When I first saw them on the shelf, I had no idea that they weren't brand new. Hitschies have never crossed my path before, but now I truly wish they had, since they're pretty good. This happens a lot with exploring new candies from all over the world, and it's pretty awesome.
Do you know someone who loves animals and sweet treats, and maybe they could use a brushing up on their alphabet too. Why not get them my awesome alphabet book called Treats and Beasts.
Butter is an odd ingredient. I feel like most cookie, cake or general baked treat needs butter to work well. However I imagine that most baked treats don't actually use any real butter at all. From what I know, butter is not really shelf stable, meaning anything made with butter runs the risk of going rancid or mouldy. Yet, when it comes to baked goods, a buttery flavour is something many people really enjoy, myself included. I'll often talk a lot about how buttery a particular cookie or cake is, when trying to decide if I like it or not (the more buttery the better). Having said that, rancid butter is awful, so I probably wouldn't actually want to eat real butter in most of the treats I review. It's a bit of a conundrum really.
Recently Allison and I went on a pretty epic Icelandic adventure with a couple of friends of ours. Unlike many of the adventures I write about on this site, the focus of this trip had nothing to do with food. The focus was instead exploring the natural beauty of this awesome country. What this basically means is that all of the food we tasted on this trip was focused on road tripping around the amazing island, and not about stopping at every restaurant or candy store.
In fact, stopping at restaurants wasn't that important to us at all, since we were all riding in a camper. Most of our meals were being cooked on a tiny range inside our camper. The meal of choice for this adventure for me and Allison were hamburgers. It's because the local grocery store (called bonus) sold pre-made hamburgers in packages of two. As a side note, Bonus has one of the greatest grocery store logos/mascots ever (pictured above). One thing that was available at Bonus, as well as other grocery stores was a huge selection of pre-made salads and dips. Often a meal for me was a hamburger with a side of one or two salads, and the burger would be covered in some kind of flavoured cream cheese or spread.
Mornings for me consisted of skyr, which is kind of like yogurt. I'm not sure where skyr was invented (maybe Iceland) but it was so abundant on this trip. Most grocery stores had several brands of skyr to choose from, but only a few varieties of yogurt.
Coffee was also an important part of this trip, for everyone except me because I don't drink coffee. We were traveling with two friends from Finland, so I'm not sure if the excessive amount of coffee came from them, or if Iceland is also really coffee crazy too. It could also be the fact that we were driving a lot, and some nights sleeping very little, so coffee was just important.
While we stopped at many amazing sites, we also stopped at many truck stops as well. The selection of snacks at the truck stops was superb. Always a good collection of chocolate and wafer themed bars, and always an exceptional collection of licorice and gummy treats. Each truck stop had at least one giant wall filled with a huge selection of sweet treats.
Truck stops often had bakeries in them as well, and cinnamon buns seemed to be the treat of choice. Some bakeries/truck stops had more than one variety of cinnamon bun to choose from.
The one thing I found challenging on this trip, snack wise, was trying to find treats that were exclusively Icelandic. While in ReykjavÃk and even at some truck stops there were advertised Icelandic chocolate bars available, candy wise it was hard to figure out which treats were brought in from other countries and which were local. There seems to be quite an affinity for Northern European treats, in particular treats from Sweden and Denmark.
We finished our trip in the capital ReykjavÃk, and the food choices seemed very plentiful. We ate some excellent local dishes, and even tried some great Indian food. Outside of the cities it seems like Iceland is really a great place to eat simply as you explore the beautiful countryside. Inside the cities it feels very European, with options from many parts of the world, but also some traditional local foods that are very comfortable for most western pallets.
Did I mention, I also tasted some glacier water from a newly broken iceberg. It was really tasty, but also just a little bit salty.
