Tuesday, October 19, 2010

More Fair Trade Is Good

According to statistics fair trade chocolate sales are up in the US. I've been a big fan of fair trade chocolate for a few years now, but not for the reasons you might think. I like fair trade chocolate because often companies that take the time to worry about details, such as where their chocolate comes from, also deal with details such as how good their chocolate tastes. The problem I see happening with fair trade becoming more mainstream is this kind of measurement will not be relevant anymore and even crappy tasting chocolate treats will be fair trade. It's not that I mind everybody being fair trade, I'll just have to work a little hard spotting high quality.


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