It's been a while since I've written a Better Than Nutella blog post and the main reason is geography. I've been living in South East Asia for the last few years in a place where chocolate spreads were actually fairly uncommon. They had a few, but I went through them fairly quickly. I have however moved, and it appears I've moved to a place that loves chocolate spreads. In fact my local grocery store has an entire section of an aisle dedicated to them. They have Nutella as well, but the range of other brands is staggering.
I decided to start with the brand that seemed to be the most common. I won't say popular because I'm pretty sure Nutella is the most popular brand, but Said is all over my local grocery store. It's a fine spread, it's not better than Nutella by any stretch of the imagination, but it's fine. Many spreads seems to go a little too creamy and miss out on the chocolate and hazelnut, this is the problem here. It's not a huge problem, but it's not a perfect balance either. The good news is that unlike many other chocolate/hazelnut spreads I've had in the past, the chocolate and hazelnut are still present. Most of the time the creamy flavour or chocolate overpower the hazelnuts.
I also want to mention that "pate a tartiner" might be the classiest way ever to describe this kind of treat. I call them chocolate hazelnut "spreads" and the more I think about it the less I like that description. I'm not sure if I'll switch to pate a tartiner in my daily use, but I will say that it's much better a name.
