For those unfamiliar, "No Name" is a discount brand in Canada. It's made by one of the largest grocery store chains in Canada, and sold in all (or almost all) of their stores. The idea is that these brands are not fancy at all, they're basic products that are perfectly good, but nothing amazing. I'm not sure where the name "No Name" came from, but it's been around for as long as I know. It's even gained a bit of a cult following, they have No Name t-shirts and other apparel as well. I would say that I buy a good number of No Name products when I go grocery shopping, even candy.
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