Thursday, December 04, 2014

Cadbury Proof - Part 2

Photo by Adam Montpetit
Almost 5 years ago I posted a blog about the purchase of Cadbury by Kraft (You can read it here).  I said in this post that I would save a Dairy Milk wrapper that was purchased when Cadbury wasn't owned by Kraft, then in one year I would compare the bars and see if there were any changes made.  Life got in the way and I wasn't able to write the article in one year.  Then after having moved several times, I lost the wrapper.  However, after having moved again recently, I was going through my file drawer and I came across the Dairy Milk wrapper from almost 5 years ago.  It reminded me that I should check up on how Cadbury/Kraft was doing.  See if they've made any great advancements, as well as check to make sure they're not lowering their standards in any way.
Since I'm not living in Canada right now, the place where I bought the original bar, I had to ask around and see if anybody would be willing to help me out by purchasing and photographing a Dairy Milk bar for me in Canada.  Fortunately my friend Adam (check out his awesome photo website here) was happy to oblige.  Probably both to help, and also to have an excuse to eat some chocolate after his photo shoot.  The first picture on this post is of the current state of the Dairy Milk bar in Canada, the photo directly above is of the wrapper from almost 5 years ago.  The wrapper itself has gone through a bit of updating, but I must say not much.  The two glasses of milk are still there, and the logo is almost exactly the same.  The colour of the package may have changed a bit, but that could also be a lighting thing.  The Dairy Milk font has changed a little, and the biggest change is the addition of the giant chocolate jug.  So far this is fairly promising.
Photo by Adam Montpetit
Upon comparing the ingredients, I'm happy to report that the order that they appear is still the same, and there appears to be little or no change to the ingredients.  This doesn't mean that there is definitely no change at all.  Companies are required to list what ingredients are in a bar, not how much of each ingredient is in a bar.  That means that notionally they could lower the amount of cocoa in the bar, and keep the wrapper the same.  The only reason they would have to change the package is if the change affected the ratio of ingredients.  The ingredients are listed from most found in the bar to the least.  So the amount of cocoa would have to change to the point where there was either less cocoa than soy lecithin, or more cocoa than cocoa butter for a change to be required.

I'm also happy to report that they haven't changed the size of the bar either.  I've traveled around and seen "updated" Dairy Milk bars in the shapes of bubbles, and these bars were a few grams lighter than the Canadian Dairy Milk bar.  I was worried that the folks at Kraft had decided that this "new" shape would be the norm all over the world, and that they would shrink the size of the Dairy Milk bar.  But as the bar Adam purchased shows, 42 grams, is exactly the same weight as the one I purchased several years back. It would appear that Kraft is doing well and leaving this classic bar alone.
While I am very happy about the fact that the Dairy Milk bar hasn't changed in Canada, I'm not completely happy with the way Kraft has dealt with Cadbury products.  I was optimistic when the purchase happened that Kraft would try and make Cadbury products more universal.  I was hoping that they might try and move some Cadbury products into new markets and share the wealth.  Caramello Koalas should be available to everyone around the world, not just Australians, and Crunchy bars should be on every store shelf around the world.  Most importantly Cadbury should be available to my neighbors to the south, the Americans.  As far as I know Cadbury is still a specialty item in the US, and that's a shame.  It's about time Americans knew what great chocolate bars taste like, and maybe add a bit of competition into what I consider one of the weakest in quality of chocolate bar markets.


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