When I first started this site, for many years I refused to take anything on the package into account. I wanted to be a purist and only look at the candy in the package. Then I realized that the package is actually an important part of any treat that you buy. It sets up expectations and most importantly makes promises. More recently I take great care to note if a candy makes good on the promises that are offered on the package. I've even been slightly upset when candy companies lie on their package (they do it more than you might think). I will admit however that looking at the package for insight is much more challenging when buying candies from countries where I can't read the language.
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