Tom's Look At The Visual Side Of Snacks And Candy - Nature's Path Chewy Strawberry Granola Bars

Hey all!

Time for another look at snack and candy packaging! This time, I want to show you how a company maxed out the box in which their granola bars for kids are sold. The outside of the box is attractively designed with colourful imagery to appeal to kids (and the parents doing the buying). Nature’s Path is a company that sells “Organic” goods like cereals as well as these granola bars. You’ll notice the “Envirokidz” logo as part of the Nature’s Path logo. Also, in the right side of the first photograph, under some bullet points extolling the benefits of the snack itself, it says “SAVE MACAWS”. This might explain the somewhat odd choice of the large image of the macaw on the left side of the package. I say ‘unusual’ since strawberries and macaws really don’t relate, apart from the colour association. One might expect a macaw to be used to promote a tropical fruit mix granola bar. That’s where the next batch of photos come in!

Almost the entire INSIDE of the box is used to present information about the companies efforts to help preserve the Amazon rainforest, home to the macaw.

Also, facts about the macaw are presented.

Finally, kids are given pointers on things to do and habits to pick up close to home to help the planet.

Not only is this a fun way of making kids and parents aware of and perhaps involved with an aspect of preserving the environment but the company actually utilized the inside of the box to present this information! Rather than a website link, which might be ignored (life is busy...) the designers put to use packaging real estate that would be blank and unnoticed. Bravo to the designers for a smart and informative package design!

Tom

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Classic/Creative Candy Advertising

I don't like to judge candy on Halloween.  I think that you should be gracious about any kind of treat you get, after all it's free candy.  Even if it's not something to your liking, there's no reason to egg a house... Well I might consider it if someone threw granola bars in my bag.  I know that Quaker wants to get into the Halloween game, and promoting "healthy" alternatives is fine, but I just don't think many kids would appreciate these.

I found this ad here.

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Box Magic

A few times here in Europe, Allison and I have come across these strange cereal boxes that have tabs and folding things that make no sense to us at all.

Well Allison never gives up on a puzzle and she sat down with this box of chocolate granola and figured it out.  After you know how it's supposed to go it makes sense, but figuring it out takes a mind that only Allison has.

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If This Was a "Review" it Would be a Good Review

If I felt that this new granola bar treat from Cadbury was a "candy" I would review it, but I just can't.  It's called a brunch bar and for the life of me I can't justify defining it as a candy, it's a granola bar with chocolate.  The reason I'd love to review this treat is because it's one, if not the, best granola bar treat I've ever tasted.  It's a perfect blend of hazelnuts and granola with a spectacular chocolate coating on the bottom.  I'm not sure how healthy it is, but it tastes fantastic.

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How a Great Candy Idea Is Born

I've heard about these guys that produce any number of customized chocolate bar treats that your heart desires, but I've never read their stories before. It's pretty cool that a chocolate crisis can turn into a great idea.

Click here to read more.

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You Thought It Was Healthy

People really think that certain foods are so healthy and candy is so evil. Well people here's some facts about your "health foods". Sure candy isn't perfect for you, but it's candy and you know it's not good for you, it's a lot more honest.

Click here to learn the truth about some health foods.

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Granola and Chocolate

You may not know this about me but I don’t always eat candy, I don’t always eat greasy food, and I don’t always eat junk. Pretty regularly I like to eat stuff that’s pretty good for me. Recently my favourite brand of crunchy granola bars introduced a new type of bar chocolate and it pretty much makes me have to retract the first few sentences of this blog.

The package say’s it’s “Made with 100% Cocoa” which is strange because isn’t all chocolate made with 100% cocoa, and if this bar was 100% cocoa then wouldn’t it just be a big bar of cocoa? I’m kind of confused but it tastes ok and I’m glad I now have another excuse to eat more chocolate.

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