Friday, August 30, 2013

Candy News

What's the best way to increase gum sales?  While not put some weed in it?

And since we're on the subject of gum and emotions, apparently chewing gum can help with depression, particularly if you chew the gum from the article above.

Have you ever tried to order a "Fast Food Mash-Up"?  It sounds like a spectacular idea.

Here are 10 (sort of) suggestions to top your next ice cream sundae, a few of them don't really seem like fixings though.

Here's a look at how Black Magic used the same advertising idea for generations of advertisements.

If you want to keep up with all of the daily candy news that we come across as it happens, follow us on Twitter.

CC

Friday Candy Video


What better way to advertise your candy than to dump a whole bunch of them on top of a swimsuit clad supermodel when she doesn't suspect it?  I'm not being sarcastic, I think this pretty much covers at least 50% of the population's interests.

You can learn more about this ad here.

CC

Thursday, August 29, 2013

Classic/Creative Candy Advertising

With the advancements in M&M technology (allowing you to put just about anything you want on an M&M) the idea of making a complete keyboard is very simple.  Better yet, I'd like to have a real working keyboard made out of M&M's, and it doesn't have to be edible.  I'm not sure what it would do for me ergonomically, but it would probably make me pretty hungry every time I posted a new blog entry.

I found this ad here.

CC

Wednesday, August 28, 2013

Fudge Kitchen, A New Kind Of Fudge

I am by no means a fudge expert, I have tasted hundreds of different varieties of fudge in my life, but for the most part they all seem pretty similar.  From the little knowledge I have on the subject, fudge is pretty much butter, sugar, some milk, and flavorings melted together into a lump.  I'm not putting down fudge makers by any stretch.  It takes a great deal of skill to blend these simple ingredients perfectly, and a great deal of knowledge to know how to work with these ingredients to get this wonderful treat.  The thing is, for years now I've never really heard about people making any kind of deviation from this recipe.

That was until my trip to York, there I found a place that's changed the ingredients a little in order to make a different kind of fudge.  The main difference the Fudge Kitchen has in their recipe is the use of whipped cream.  They also seem to use a little more sugar than other fudge places I've seen.  According to them it creates a slightly healthier fudge, but frankly I can't really see that.  While there may be a little less fat in the whipped cream, the fudge is still loaded with sugar.  I can tell you however that their recipe doesn't take away any of the flavour or texture at all.
I was lucky enough to be visiting the Fudge Kitchen in York just as they where starting off a demonstration on how they mixed their fudge.  It seemed to need a bit more work then regular fudge, and after setting for a while it had to be folded and kneaded into a tasty log.  The great thing about this demonstration was the free sample you got after watching, warm fudge is about as good as it gets.
While I might argue that their fudge isn't healthier than regular fudge, I will say that it is unique.  Best of all they've capitalized on their unique fudge and created something that probably wouldn't work with regular fudge.  They've created something called drinking fudge.  Making a few changes to their fudge recipe, they are able to make a chocolate like sauce that you can add to hot milk.  They call it drinking fudge, and what you get is a warm cup of fudge, instead of just plain old hot chocolate.

It's really great to see a company not simply changing a recipe for the sake of changing it, but also innovating something new out of this special recipe.  Fudge is a classic treat that I love, but I didn't feel for one second that the Fudge Kitchen was ruining it.  Instead I felt like the Fudge Kitchen was branching out into something new.  While I don't want to see every fudge maker go this direction exactly, it would be nice to see them explore something other than adding different nuts or flavours to the classic recipe.

CC

A Cool Candy Thing

I love the idea of these Ice Sabers, I mean who doesn't like Star Wars, and who doesn't like cold treats.  I do however see one flaw in these treats.  If I made a batch of these, and had some friends over, the minute we pulled the Ice Sabers out of the molds, it would turn into an instant sword fight.  Then, inevitably, someones ice treat would break leaving someone unable to enjoy their ice treat.  This would then ruin the day with my friends, a great deal of Facebook un-friending would take place, and I would be left alone with tears in my eyes.  Now I know this is only hypothetical, but I think I may pass on getting a set of these.

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Wednesday Japanese Candy Review!

I'm not really sure how long I'm going to keep up this Wednesday Japanese Candy Review thing?  I happen to have many Japanese candies to review, but I'm wondering if this subject is getting a little old.  Maybe I should mix it up a little, or maybe (as my dentist suggests) I should just take a bread from eating an extra sweet treat every Wednesday.  I'm not really sure what's on the horizon, but for now I'll just keep it up, dental issues be damned!

Again I want to thank the great folks at oyatsucafe.com for providing us with this awesome, and sticky on the teeth, treat.  Make sure to visit their site and pick up some Japanese treats for yourself.  Enter the word "candycritic" and you'll get a great discount.

Click here to read the review, unless you're my dentist.

Tuesday, August 27, 2013

Awesome UK Food Finds

Whenever I go on a trip I always come across some amazing food finds.  Some of them have nothing to do with candy, others don't really merit a full blog post, but all of them are worth sharing.  So today I'm posting some of the random highlights (food wise) from my epic UK trip.  
While visiting several war museums in the UK, I came across this same box of chocolates.  Apparently it's been a long tradition in the UK to give soldiers sweet treats to help keep up moral.  They would give them the chocolate in a tin with a picture of the queen on the outside.  This particular exhibit was fascinating because not only did they have an example of the chocolate box, but they also had a couple of bars of  the chocolate as well.
If you love ice cream and Dr Who, this is pretty much the best thing you could possibly imagine.
Almost every time I travel, I develop a taste for a new food that I either haven't tried, or haven't given much thought.  This trips new food is clotted cream with jam on a scone.  I may stop eating butter all together.
I'm not sure what this is, and I don't really care to.
I have a pretty good idea what this is, and I don't really want to eat it.
I came across this candy store in Edinburgh called Honeydukes.  I'm not sure about the history of this shop, but it is important to note that J.K. Rowling wrote the first Harry Potter book in Edinburgh.
If you're going to eat sticky toffee pudding, it's only right to pour hot sweet custard over the top... right?
If you want to know what keeps the Scottish people ticking, it's pretty obvious.
So many things wrong with Uncle Joe's Mint Balls.
I like old candy machines, I love old candy machines when they actually sell candy, and I'm totally in love with old candy machines that actually sell candy at the original price.
Nothing says tasty meal better than a giant Yorkshire pudding filled with beef and gravy.
Did you know that Scotland has a thing for shortbread.  Walkers short bread is made there, and it's some of the best packaged shortbread in the world.  But all over the place they really love these sticks of buttery goodness.

I hope this post wasn't too random, but I just need to get a few things off my mind.

CC

Monday, August 26, 2013

This Week In Candy

Well we just finished our epic 8 day UK treat review-a-thon.  I got to sample some pretty fantastic treats from those wonderful islands, but that's not the end of our UK fun.  All this week, and maybe into next week, I'm going to be posting some blog entries about some of the amazing discoveries I made on this wonderful adventure.  I'm going to look at some random finds, examine some great candy history, and I'm going to look at one particular fudge shop.

As usual this week will also be filled with any other candy fun we come across, and we're in the works at negotiating some candy fun for you, our faithful readers, as well.

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8 Days Of UK Treats - Day 8

If you're looking to explore one of the best places in the world to eat sweet treats, you might seriously want to consider a trip into the UK.  England, Scotland, Ireland, or Wales all have an amazing selection of treats to choose from.  Many of the treats that North Americans are used to eating originated from this great cluster of islands, but they also have some very unique flavours of their own as well.

Click here to read the last instalment of our UK treats review-a-thon.

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Sunday, August 25, 2013

8 Days Of UK Treats - Day 7

During one of my podcasts, we got into a discussion as to whether or not rhubarb was a fruit or a vegetable. According to Canadian law, we discovered that it is in fact designated as a fruit.  I'm assuming that it's because of the applications this fruit/vegetable is used for, mostly desserts.  I also imagine that scientists might argue against rhubarb being a fruit since you're pretty much just eating the stalks of leaves.  I can see both arguments in this issue, I can also tell you that rhubarb is a much too often overlooked flavour for candy.  There are thousands of candy companies that produce fruit flavoured treats, but very few that include rhubarb in these categories.

Click here to read a classic rhubarb treat review.

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Saturday, August 24, 2013

8 Days Of UK Treats - Day 6

There are two things I found in abundance in Scotland and England, tea and sweet treats.  Strangely I never once found tea flavoured sweet treats.  Instead the UK seems to focus on sweet treats that go well with tea.  For them crossing the line and actually blending the two together seems like a no go zone.  Even the treats from today's review might have worked well with tea flavours, but it never seems to happen.  Actually, come to think of it, I did buy a bag of Sticky Toffee Pudding tea in Glasgow.  So maybe you can go one direction, but not the other.

Click here to read today's sweet Scottish review, it might go well with a cup of thistle tea.

CC

Friday, August 23, 2013

Candy News

Football player Chris Thompson claimed that he liked keeping a pack of Starburst in his socks, so Starburst made sure he would never run out.

A high school science teacher did an experiment and it turns out that Oreo double stuff may not actually have double the stuff.  Oreo denies this.

Science is looking for a way to make the flavour of gum come to you quicker, I think maybe they should focus on making it last longer instead.

It's not that I don't think the Pop Tart Ice Cream bar is a good idea, I just can't believe I didn't think of it myself.

If you find yourself in Iowa, it might be a good idea to stop by the state fair, particularly if you like your food deep fried.

If you got the munchies, then police believe that you're probably smoking pot.

If you want to keep up with all of the daily candy news that we come across as it happens, follow us on Twitter.

CC

Deep Fried Scottish Specialty

When I travel, I rarely research what kinds of treats I might find at my destination.  I find that if I do too much research I'll start looking for particular treats, instead of just seeing what's around me.  That sometimes leads to novelty treats being featured more than the treats people actually might enjoy.  On my recent trip to Scotland I really didn't have much in mind, except a deep fried Mars bar.
The trend of deep frying every and any unhealthy food really stemmed from the deep fried Mars bar, and the deep fried mars bar originated in Scotland.  I thought it would be silly not to sample this now famous treat in its country of origin.  Not that I thought it would be any better than the times I've sampled them at various fairs in North America, I just thought I would make sure I tried the original.
As it turns out, the deep fried Mars bar in Scotland has turned into a bit of a rare novelty. I was expecting to find it on the menu at every pub and fish and chips shop I came across, but in fact it was a little difficult to find.  In Edinburgh I decided to use the internet and search out any shops that might sell one.  This was already well into my fourth day in Scotland, after checking many menus.  I found one place that really seemed to be getting the lions share of attention for selling these gooey treats, the Clam Shell restaurant.

Fortunately it's located on the main street, not too far from Edinburgh Castle.  The place wasn't too fancy, which made me happy.  I'd hate the idea that I would sample a Scottish deep fried Mars bar at a place that was really selling it as a novelty.  The Clam Shell didn't even have any signs promoting this sweet treat, which surprised me a little bit since it's one of the few places I found online still selling them.  When I got into the restaurant, I walked up to the counter and asked if they still sold them, the lady said they did, and in no time I had one of the classic Scottish treats in my hand.
As far as treats go it was exactly what I expected.  It was also very similar to the others I had tried in the past, except this was the first time I've had one that wasn't cut up into little squares.  It melted in my mouth beautifully, and it was very rich and greasy.  If you've never tried one, and you're not sure if it's the treat for you, then it's simple to know if you'll like it.  If you're worried about the grease, sugar, and richness of this treat, a deep fried Mars bar is not for you.  This is a very unhealthy treat, it tastes unhealthy and it's makes you feel a little sick when you get to the end.
While I was very surprised at the lack of deep fried Mars bars, I'm glad I eventually found one.  I've heard from some websites that there was some kind of lawsuit from Mars about using their name, but I thought that it was settled.  I also don't know if a lawsuit could really shut down so many places that used to sell them.  I'm thinking that this idea was once trendy in Scotland, but that ship has past.  Since it didn't evolve the way it has in North America, deep frying everything, the trend died, and only a few places still keep it up.

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Friday Candy Video


I got an e-mail from the folks that designed a really great candy machine.  This might be the first time I've seen a machine that can sell bulk candy really well.  First of all you're not limited to one type of candy, you can mix and match all you like.  Secondly they make mixing the candy fun and interactive.  This thing is like combining a coffee machine with a Roald Dahl book.  The only problem I see with this machine is keeping the candy fresh.  One would hope that whomever runs this machine would change and update the candy regularly.  I've seen on many occasions bulk candy machines with very stale candy.

(Just as a note, this is not an advertisement, I really think this is a cool idea)

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8 Days Of UK Treats - Day 5

I don't know what today's UK candy is actually called.  I have a vague recollection of there being a label on the shelf where I bought it, but I can't remember what it said.  I'm also not really sure where this candy originates.  I'm pretty much posting this review in the hopes that somebody might recognize it and fill in some of the blanks.  It's not that I particularly liked it, I just want to know.

Click here to read the review, and let me know if you know what they're called.

Update:  I have been informed of the name Lucky Tatties, many thanks to Catherine a former resident of Scotland and a fine candy aficionado.

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Thursday, August 22, 2013

Classic/Creative Candy Advertising

I've been thinking a lot about bubble gum lately.  According to some statistics bubble gum has fallen out of popularity lately compared to the rest of the candy business.  I have to be honest, my love of chewing gum has diminished lately as well.  I'm thinking that it has something to do with the creativity around the chewy treat.  There really hasn't been huge strides towards making gum more fun to eat.  Most of the advancements have been in health and biodegradability instead.  I'm not saying that these two factors aren't important, I just think that many gum companies aren't really thinking about people enjoying gum, but instead are thinking about why people should chew gum.  There's a big difference, and I'm guessing this is why gum sales might be in a slump.

I found this mildly disturbing ad here.

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8 Days Of UK Treats - Day 4

Some people may argue that all of the treats I'm reviewing aren't technically from the UK.  I'll be honest, without a great deal of research it's hard to find out exactly where many treats are from.  Did you know that the Kit Kat is a British creation?  Tell that to an American, or someone from Japan.  All I can tell you about this weeks lineup of UK treats is that I bought each and every one of them in the UK.  Some are popular treats found all over both England and Scotland (like today's review), and some I've only found in one particular place.  The idea this week is to look at some of the great finds I've discovered on my travels, their origins are another blog post all together.

Click here to read today's UK treat review.

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Wednesday, August 21, 2013

A Cool Candy Thing

When I was a kid, I used to go ballistic for bendy straws.  Nothing would make me happier than getting a bendy straw in my milk shake, and inevitably I would try and add a few more bends in my straw, just to make it even cooler. The problem I had was that I didn't realize that the accordion like segment of the straw is what made the bending possible, and I always destroyed my bendy straws trying to make them even more twisty and turny.  I think if someone gave me a straw building kit like this I would have lost my mind.  I also would have insisted that it came to every family dinner no matter how fancy the occasion.

CC

Wednesday Japanese Candy Review!

Japan isn't really known for its gum.  Most of the gum I've sampled from Japan is fairly similar to North American gums, with the exception that many have some kind of green tea flavour.  You just don't find a great deal of creativity in Japanese gums.  Today's review is the exception to that, but for the most part it's true.  I think that it might have something to do with the Asian gum market on the whole.  If I'm not mistaken there are several Asian countries that don't even allow you to eat gum, and many with strict gum chewing laws.  This tells me that there's probably little market to sell gum outside of Japan, so few manufactures bother.  It's just a theory, and I could be wrong.

Today's exception to the rule gum review is provided by the great folks at oyatsucafe.com.  If you want to sample some really strange Japanese gum, visit their site, and make sure to use enter the word "candycritic" for a discount.

Click here to read today's Japanese gum review.

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8 Days Of UK Treats - Day 3

Today's review is the first review that is exclusively Scottish.  Many of the treats in the UK seem to be spread all over the British Isles, and when you look for local candy it can be difficult, particularly for a foreigner.  I often have to trust that when a package labels something as "Scottish" that it is just that.  But inevitably I often find myself in another area of the UK and there's the same treat but this time it's labeled Yorkshire.

Click here to read today's very (I hope) Scottish review.

CC

Tuesday, August 20, 2013

8 Days Of UK Treats - Day 2

Most people, outside of the UK, associate chocolate with British treats.  Cadbury, Rowntree, Thornton's and Fry's seem to dominate the market, and more notably their chocolate creations.  While I can't argue that the UK has some of the best chocolate bars in the world, I can tell you that they also have some of the best non-chocolate treats as well.  Non-chocolate treats in the UK tend to be simple flavoured, but creatively made.  Often (although not in the case of these gummies) flavour is important, but it has to be a bold flavour.  It's well worth sampling some non-chocolate treats if you ever go on a candy excursion to the UK, you're bound to find some really fun treats.

Click here to read a review of a UK gummy.

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Monday, August 19, 2013

This Week In Candy

As you may have noticed from this morning's review-a-thon, I'm back from my epic UK trip.  While I knew that I was in for some pretty great treats from England and Scotland, I had no idea how epic this trip was to become.  I not only sampled (and collected for review) many sweet treats, I got to explore some really fascinating candy history.

For the next few weeks I'll be posted about some of the things I found, and as I mentioned before, all this week we'll be posting new reviews for some of the candy I tasted.  It was a busy trip, but a whole lot of fun.  I'd like to thank everybody who gave me suggestions and guidance while on my trip, so I wouldn't miss out on any sweet spots.

Well, I've got over 2 thousand pictures to sort through, reviews to write, and blog posts to finish up.

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8 Days Of UK Treats - Day 1

After an epic trip, and after not updating Candy Critic for a few weeks, I've decided to start off with a bang.  We're having an 8 day UK Treat Review-a-Thon!  I went on a trip, I picked up a whole bunch of candy, and I'm going to review it all this week.  In my opinion, the UK has one of the best selection of treats in the world, and many famous treats originated from there.  It's going to be a sweet week, and I can't wait to taste all of the treats I have lined up.

Click here to read about the Chomp bar, our first review in the UK Treat Review-a-Thon.

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Friday, August 16, 2013

Friday Candy Video



I've tried several times to write something clever and witty about this commercial.  All I can think of is how sad I am that this cereal has not survived and how sad I am that this campaign hasn't continued to this day.  Sure it's a fairly politically incorrect concept, but I was really hoping to have myself a Bonny Breakfast.

CC

Thursday, August 15, 2013

Classic/Creative Candy Advertising

I've always wondered what the connection between butterscotch and Scotland might be.  In North America at least, butterscotch is always advertised as a Scottish tradition.  You can't really find any kind of butterscotch candy or sweet without some kind of tartan wrapper or package.

I found this ad here.

CC

Wednesday, August 14, 2013

A Cool Candy Thing

There are two things that I consider myself to be good at, eating candy and playing foosball.  I've been doing both of these things since I was a child.  Eating candy came naturally to me, playing foosball involved a few years of training at a boys and girls club in downtown Toronto.  At this point these two things are the only things I can claim that I'm probably more of an expert than most.  You can imagine why this foosball table would appeal to me.

CC

Wednesday Japanese Candy Review!

Sometimes when I write a review, I realize that I've spent more time explaining the story behind the candy then the candy itself.  I'm sure some of the time I can blame myself for losing focus, but sometimes I think it's the candies fault.  Some treats have a more interesting story than an interesting candy.  Sometimes the candy itself is fairly common, but the package, or "extras" are far more fascinating.  Take for example all of those M&M toys you see at airports.  Sure M&M's are tasty treats, but you're really buying this for the robotic like M&M character that dispenses candies and blows a stream of cool air with a fan.

Today's Japanese candy with a story was provided by the great folks at oyatsucafe.com.  Make sure to check out their site and maybe even buy something.  If you do, enter the word "candycritic" to get yourself a nice discount.

Click here to read today's Japanese review.

CC

Friday, August 09, 2013

Friday Candy Video


I've discovered that many American's like to take credit for the idea of deep frying silly things like chocolate bars, and other sweet treats.  The thing you have to keep in mind is that this idea is a Scottish tradition that's been around for a really long time.  What's considered the new carnival food in the USA has actually been a traditional dessert in Scotland for many years.  I'll give the American's credit, they've run with the deep frying tradition and started to deep fry some pretty insane and tasty things.  But make sure to give credit where credit is due, the Scottish folks have been clogging their arteries long before it was cool in the USA.

CC

Thursday, August 08, 2013

Classic/Creative Candy Advertising

While I'm in Scotland I want to make sure that I sample one of their world famous deep fried Mars bars.  It's not that I've never sampled one before, I just think the idea of trying to eat one of these after sampling some tasty (and very greasy) fish and chips might be a fun challenge.  While I'm sure Allison is going to try to talk me out of sampling a deep fried Mars bar, I'll do my best.

I found this ad here.

CC

Wednesday, August 07, 2013

A Cool Candy Thing

Are you afraid of the dark?  Well what could be more soothing than a giant gummy bear coming to exact revenge on you for devouring his gummy bear brothers?  I think gummy candy and lighting fixtures really go and hand and hand.  I think rather than simply having a glowing gummy nightlight, I'd like to have all of my fixtures in my house fitted with various gummy bear light bulbs and lighting fixtures.

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Wednesday Japanese Candy Review!

You may not know this about me, but I am not a huge fan of seafood.  I don't hate seafood, I just don't really understand what all of the hype is about.  In Japan people don't really understand how you can't love seafood, and it reflects in everything around them.  Even their candy can have a seafood theme to it, take for example today's Japanese candy review.  This sweet, and complicated, treat is based on one of the most popular Japanese street foods, and yes it contains fish.  While some may see it as strange, I'm sure in Japan this candy kit is very popular.

I'd like to thank the gang at oyatsucafe.com for being brave enough to send me some really strange treats to review.  As always you can order this week's review on their site, and if you want a discount, enter the word "candycritic" when you order.

Click here to read today's strange review.

CC

Monday, August 05, 2013

This Week In Candy

Hey gang... or whomever reads this weekly post, I just thought I'd let you know that I'm not going to be around that much over the next few weeks.  I'm heading out on an epic Northern England/Scotland adventure, full of fun surprises.  I hope to sample some of the world famous English/Scottish cuisine on my trip, and most importantly I hope to sample at least one deep fried Mars bar.

Over the next few weeks I'll be posting what I can on social media as I come across it, and I have a few posts for the blog ready to go as well.  There won't be any candy news this week or next week, and I'll probably be posting fewer news links on Twitter as well.  I also wont be posting any new reviews until I get back, but I think the review for Alex's Lemonade Stand Mike and Ikes is a nice thing to leave as our feature review for a few weeks.

I'm sure I'll have lots to talk about when I get back, so stay tuned to Twitter, Facebook, and Instagram, for any fun updates.

CC

Friday, August 02, 2013

Candy News

What would you pay to have a one on one conversation with Warren Buffett?  What if I threw in a tour of a candy factory?

Next Thanks Giving, look for a giant floating chocolatier in the Macy's Day parade.

Guess which country eats the most chocolate?  I'll give you a hint, they make some of the best.

Planning a trip to China anytime soon?  You might want to check out "Shanghai Chocolate Happy Land".

Wrigley's is looking to break into the vitamin gummy field, maybe they should focus on making their gum's flavour last for more than 10 seconds instead.

Have you ever tasted a Cherry Ripe in Australia, I don't really get why they're so popular, but they are.

So you think that S'mores are simple, well they don't have to be.

The new owners of Hostess are really bragging about how awesome Twinkies are, they're even comparing them to Elvis.

The dangers of hard candy... Remember, it's for the children.

Apparently if you eat food accompanied with a particular ritual it actually improves the taste, that's why I always do a little dance before I eat a chocolate bar.

Here's a shocking story about a kid that got kicked out of camp for eating chocolate, I never went to camp for these very reasons.

If you like sitting down with a tub of ice cream and your favorite book, here's some perfect combinations to make your day.

If you want to keep up with all of the daily candy news that we come across as it happens, follow us on Twitter.

CC

Friday Candy Video



So with all of this Mike and Ike fun we've been having this week, you're probably asking yourself, "Does Mike and Ike have a hip hop rap video?"  I'm glad you asked, and I'm even more glad that we have an answer for you that includes cheerleaders and a man bathing in a giant tub of Strawberry Mike and Ikes.

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Mike and Ike Review-A-Thon Part 5

Well, this is my last Mike and Ikes review for this weeks review-a-thon.  This might also be the first time I've ever posted a review-a-thon based on one particular brand of candy.  Allison commented about this last night, and she asked me why I chose to do this.  I think the key reason I chose these as the subject of a review-a-thon is because I really didn't even know that so many varieties of Mike and Ike's existed.  I knew that they had a few special editions, and I knew that Hot Tamales were like hot Mike and Ikes, but I really wasn't aware of this huge range that is apparently available all the time.  Apparently I'm not the only one either, I've received a few messages from friends surprised that Mike and Ikes came in more than just one or two flavours.  So I end this week having sampled some good, and some bad, Mike and Ikes, but I come away knowing that there are options.

Click here to read our last entry into the Mike and Ikes review-a-thon.

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Thursday, August 01, 2013

Classic/Creative Candy Advertising

So your campaign is going to be the separation of the two characters that represent your product.  You could go off and create packages that represent each character.  You could try and get fancy with new package designs, new type, and new graphics.  How about instead you just get a marker and scratch out one of the names... It's so simple, but it's so creative, and so much fun.

I found this ad here.

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Mike and Ike Review-A-Thon Part 4

Sour candies really started to take off in the 1980s.  At that time candy went through a kind of renaissance that lead to the popularization of gummy bears, pop rocks, and many other strange candy.  At the time there were sour candies, but they weren't extremely sour.  From the 1980s and into the 1990s candy companies became creative with the use of certain candy characteristics, and the sour candy bloomed.  Fortunately many of the trends from this time period have not vanished, and you can find many of them still available.  I'll argue that the candy industry isn't as creative as it used to be, but they are still using these great innovative candy trends.


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