This year's collection of Super Bowl commercials is not the best I've ever seen. It seems like the Super Bowl commercials are becoming a genera into themselves. It used to be that Super Bowl commercials were innovative and creative, now they're just strange, shocking, and kind of boring. It's been a few years since I've been blown away by a Super Bowl ad. It could be a lack of creativity, fear from brands that invest big money into these commercials, or the fact that I'm an old man now. Most likely it's the latter.
Just because they didn't impress me, doesn't mean I'm not going to post them. Here's all of the candy/junk food related commercials I could find from this year's line up. Since I didn't watch the game I'm not sure if I've missed any, and I'll ad any new ones if I come across them later.
Drinks:
This is pretty standard, it looks great, but it's not very creative.
Probably the strangest commercial this year.
This might be my favourite commercial, but only because I'm a comic book nerd.
Snacks:
Doritos had some kind of crazy contest where anybody could make a Doritos commercial and the "best" one would have a chance at being played during the Super Bowl. Here's the three finalist:
Of these three, the Ultrasound commercial is my favorite.
Nothing's better than mixing candy with a rock star's ego.
While it's a funny, the concept of this Snicker's commercial is kind of old.
I'm not sure if this is making fun of extreme commercials or not.
Certainly there are some well made commercials this year. Could I make a better Super Bowl commercial, probably not, but I'm still a little disappointed. Maybe next year things will get better (more creative), or maybe the allure of making creative, over the top commercials for the Super Bowl might be going the way of the dodo.
Who knew that Brazil had such a range of really strange snacks. This might mean that I have to take a field trip to South America, but I think I'll wait till this whole football/soccer thing blows over first.
Candy News - With the Superbowl last night, there are a couple of new candy commercials that premiered. I think there were many fewer food and candy advertisements this year, and more car adds. Two commercials stood out for me: First, the new M&Ms commercial was pretty clever, I always wondered how they could make brown M&Ms into a character and I think they did a great job. As always, Doritos had a great couple of entries this year, but this one both disturbed me and entertained me at the same time.
What's Happening At Candy Critic - Well the new version of the Candy Critic site is up and running. The site will now focus only on reviews, and the blog will cover everything else. To do this we had to take down some of the older articles, but they're not lost forever. We'll be re-posting many of the articles on this blog until all the relevant ones are online. We've also made it easier for you to try many of the treats we've reviewed with links to Amazon on as many reviews as we could. We're still cleaning a few things in the background but I hope the new site works well and work a lot fast than it did in the past.
Rant - I have a future article about the origins of a particular candy bar that I'm working on, and I have to say, it's really hard getting an accurate account of the history of many chocolate bars and candies. Every company that makes any treat always claims it was "their idea". There is so little talk about the buying and stealing of candy ideas in the business and that's a shame. It's not like buying an idea from another candy company and manufacturing it yourself is something to be ashamed of. Being able to spot a great treat that needs more marketing to succeed is an amazing feat. Stealing these ideas might be a little underhanded, but a historical record of this should be made.
It's really strange to see all the hype that goes into Football here in Canada. Frankly I've never been to a football game and only watched 3 games on TV and all of them where Superbowls. So when I see things like these new Football inspired Doritos flavours I just don't get it.
I'm not really a big sports guy myself but apparently JJ Birden (an ex-NFL player) is into chocolate treats. He's decided in his retirement to start selling his own chocolates and frankly I think that's a wise business idea.
According to this article the Super Bowl is one of the biggest selling days for snack products. My favourite day for snack products is a little day I like to call Tuesday.